Google’s search bias against conservative news sites has been quantified

The percentage of domain traffic, referred by Google Search, net of brand searches (PGSTN), tends to be in or around the range 25%-30% for a broad class of web domains.  This hypothesis is tested by calculating the correlation between the popularity of news/opinions websites and their PGSTN, and finding it to be near zero.  Thus, PGSTN can be used rigorously to detect and even quantify Google Search intentional bias.  Intentional bias is the bias that has been introduced by internal Google decisions, and unrelated to external factors, such as the dominance of particular viewpoints on the web.  Here, the PGSTN method is applied for intentional bias detection about climate debate and in general political discourse. | More…

| WUWT

About Steve Mac Donald

Husband, Dad, Dog Lover, Blogger, (sometimes) Radio Co-Host, Free Speech Facilitator, Climate Denier, Gun Owner, info-junkie, ...
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