Report: Schools Are Being Duped by Marketers on Personalized Learning

Personalized learning often receives high praise for tailoring to the individual needs of each learner. However, researchers at the National Education Policy Center (NEPC) have found that personalization is often a threat to students’ privacy and a clever way for third-party products and services to collect personal student data for corporate gain.

The NEPC last week released its 19th annual report on school commercialism trends, in which researchers from the University of Colorado Boulder assert that personalized learning is turning student data into a marketable product and extending the reach of commercializing activities into students’ everyday lives at schools. | More…

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